About The 2020 Challenge
The 2020 ChallengeWhy? What for?
The 2020 Challenge is an invitation to schools, universities, design students and professors to reflect on the theme of aging from a positive perspective and to ensure that this exercise does not result in a project that leads to the loss of identity of people.
This challenge aims to alert and guide students towards a less mediatic and attractive window of opportunity in the Design project, showing that for the Ibero-American Design Biennial and the IDB Meeting on teaching and design, and its organization, this is a topic that deserves our commitment and special emphasis. We also intend to provoke a reflection on the impact of products designed for the extreme needs of groups (of people) that are normally held hostage by technical assistance products that are orphaned by aesthetic components associated with functionality.
With this challenge we will have the opportunity to gather visions and perspectives of the Latin American countries on the subject in question: our elders.
To age actively is to have the option to participate and get involved in the community and in the organizational design of the society that still belongs to them, it is to be autonomous and enjoy that autonomy.
It is up to the design to take advantage of intergenerational meetings, design proposals for human interaction and promote positive experiences through the creation of products (two or three dimensional), services and holistic systems that focus on a response for the broadest and most complete type of users, whether they are material or immaterial proposals.
The compilation of the results of the projects of the Schools participating in the 2020 Challenge will allow us to reflect on and analyse the ways of ageing in the different countries, which will naturally be strongly marked by their culture, symbolism and meanings. However, we will start from the assumption that in these differences marked by context and culture there will be no common ideological formula for design to contribute to good ageing, and that all paths and designs are positive as long as they lead to “being” and “being” happy. The result of this sum of multicultural visions for the improvement of people’s lives through the use of design tools will be formalized in a physical exhibition and in the publication on the website of all the works, during the course of the BID20, at the end of November this year.
Charo Carril Vigil
PhD in Fine Arts from the University of Vigo and Master in Digital Arts from the University Pompeu Fabra in Barcelona. She currently combines her teaching work at the Higher Schools of Plastic Arts and Design, with design and research. She is especially interested in all the processes of community digital creation, in the development software used, systems, media and production aesthetics with an innovative profile. During the years 2006 to 2011 she has exhibited as an artist in different galleries in the city of Barcelona as a scholarship holder of the Guasch-Coranty Private Art Foundation. She has participated as a guest professor in the Master of Teacher Training in different Spanish universities.
Lígia Lopes (Oporto, 1979) is an industrial designer with a PhD in Design from the Faculty of Architecture of Lisbon. She has been a professor of Industrial Design and Product Design since 2002 and is currently an invited assistant professor at the Faculty of Engineering of the University of Porto. She recently created the project Canhota – products and strategies for conscious design, where she develops projects independently applying the methodologies and processes she defends. Over the past years she has worked on different project approaches, in which people and processes are valued, actively involving users or less visible characters from product development. In this way, he affirms his activist posture in Design, showing that participatory and co-creative methodologies, the inclusive project that respects and seeks to respond to a greater number of users, as well as the conscious choice of processes and attention to the product cycle can, and should, be more humanized and transparent.
Ignacio Urbina Polo
Nueva York, USA
Industrial designer, specialized in Bionics by the Brazilian Laboratory of Industrial Design and Master in Product Engineering by the Federal University of Santa Catarina. He was a designer and researcher at the Brazilian Laboratory of Industrial Design in Florianópolis. He was Coordinator of Industrial Design at the National Secretariat of Design and Architecture and Director of Prodiseño – School of Visual Communication and Design, in Venezuela. He was also a founding member of the design office Metaplug and co-editor of Objetual, a website specialized in design. He has coordinated the Design Team of Museum Devices for the Andean Amazonian Pavilion in Japan, Aichi 2005. He has been Design Director in multiple product and object projects and guest professor in national and international universities. Currently, Urbina develops projects independently, is editor of www.di-conexiones.com and Associate Professor in the Department of Industrial Design at the Pratt Institute in New York.
Miembros del jurado
Oscar PamioCosta Rica
Mercè Luz ArquéEspaña
Calendar Challenge 2020
07 to July 21
Sending of intermediate elements: topics and address of the solutions / second registration with names and data of the participants
Sending of responses / feedback from the Challenge Team.
August 24th to September 7th
_ Presentation of projects according to the specifications and formats regulated by the organization
Preparation of the material and documentation for the exhibition
Activities related to the Challenge in the framework of the IDB20 with the presence of experts in the area of design, psychology, gerontology, inclusive design and emotional design.