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The 2020 ChallengeWhy? What for?

The 2020 Challenge is an invitation to schools, universities, design students and professors to reflect on the theme of aging from a positive perspective and to ensure that this exercise does not result in a project that leads to the loss of identity of people.

This challenge aims to alert and guide students towards a less mediatic and attractive window of opportunity in the Design project, showing that for the Ibero-American Design Biennial and the IDB Meeting on teaching and design, and its organization, this is a topic that deserves our commitment and special emphasis. We also intend to provoke a reflection on the impact of products designed for the extreme needs of groups (of people) that are normally held hostage by technical assistance products that are orphaned by aesthetic components associated with functionality.

With this challenge we will have the opportunity to gather visions and perspectives of the Latin American countries on the subject in question: our elders.

To age actively is to have the option to participate and get involved in the community and in the organizational design of the society that still belongs to them, it is to be autonomous and enjoy that autonomy.

It is up to the design to take advantage of intergenerational meetings, design proposals for human interaction and promote positive experiences through the creation of products (two or three dimensional), services and holistic systems that focus on a response for the broadest and most complete type of users, whether they are material or immaterial proposals.

The compilation of the results of the projects of the Schools participating in the 2020 Challenge will allow us to reflect on and analyse the ways of ageing in the different countries, which will naturally be strongly marked by their culture, symbolism and meanings. However, we will start from the assumption that in these differences marked by context and culture there will be no common ideological formula for design to contribute to good ageing, and that all paths and designs are positive as long as they lead to “being” and “being” happy. The result of this sum of multicultural visions for the improvement of people’s lives through the use of design tools will be formalized in a physical exhibition and in the publication on the website of all the works, during the course of the BID20, at the end of November this year.

Project coordination

Charo Carril Vigil

ArteDiez School
Madrid, Spain

PhD in Fine Arts from the University of Vigo and Master in Digital Arts from the University Pompeu Fabra in Barcelona. She currently combines her teaching work at the Higher Schools of Plastic Arts and Design, with design and research. She is especially interested in all the processes of community digital creation, in the development software used, systems, media and production aesthetics with an innovative profile. During the years 2006 to 2011 she has exhibited as an artist in different galleries in the city of Barcelona as a scholarship holder of the Guasch-Coranty Private Art Foundation. She has participated as a guest professor in the Master of Teacher Training in different Spanish universities.

Lígia Lopes

Aveiro University
Porto University
Porto, Portugal

Lígia Lopes (Oporto, 1979) is an industrial designer with a PhD in Design from the Faculty of Architecture of Lisbon. She has been a professor of Industrial Design and Product Design since 2002 and is currently an invited assistant professor at the Faculty of Engineering of the University of Porto. She recently created the project Canhota – products and strategies for conscious design, where she develops projects independently applying the methodologies and processes she defends. Over the past years she has worked on different project approaches, in which people and processes are valued, actively involving users or less visible characters from product development. In this way, he affirms his activist posture in Design, showing that participatory and co-creative methodologies, the inclusive project that respects and seeks to respond to a greater number of users, as well as the conscious choice of processes and attention to the product cycle can, and should, be more humanized and transparent.

Ignacio Urbina Polo

Pratt Institute
Nueva York, USA

Industrial designer, specialized in Bionics by the Brazilian Laboratory of Industrial Design and Master in Product Engineering by the Federal University of Santa Catarina. He was a designer and researcher at the Brazilian Laboratory of Industrial Design in Florianópolis. He was Coordinator of Industrial Design at the National Secretariat of Design and Architecture and Director of Prodiseño – School of Visual Communication and Design, in Venezuela. He was also a founding member of the design office Metaplug and co-editor of Objetual, a website specialized in design. He has coordinated the Design Team of Museum Devices for the Andean Amazonian Pavilion in Japan, Aichi 2005. He has been Design Director in multiple product and object projects and guest professor in national and international universities. Currently, Urbina develops projects independently, is editor of www.di-conexiones.com and Associate Professor in the Department of Industrial Design at the Pratt Institute in New York.

Miembros del jurado

Vera DamazioBrasil

Industrial Designer (PUC-Rio), Master in Graphic Design (Boston University) and PhD in Social Sciences (State University of Rio de Janeiro) Professor, researcher and advisor in the Graduate and Undergraduate Programs of the Arts & Design Department of the Pontifical Catholic University of Rio de Janeiro. Coordinator of the Laboratory for Research in Design, Memory and Emotion (LABMEMO), an interdisciplinary space with emphasis on Social Design, Emotional Design; ethnographic and participatory methods and projects aimed at complex social problems. Since 2014, she has been identifying demands and designing products and services for a diverse audience of elderly people, from the active and autonomous to those suffering from Alzheimer’s. Speaker and author of articles and actions in favor of longevity with quality of life, in 2019 she was honored by the City of Rio de Janeiro and the Longevity Movement Brazil for her role in promoting healthy aging.

Renato BispoPortugal

Doctor in Design, Head of the LIDA – Laboratory of Research in Design and Arts, Coordinator of the Master’s Program in Product Design and Assistant Professor in the field of product design at the School of Arts and Design of Caldas da Rainha (ESAD.CR) where he has been teaching since 2001. Bispo explores a humanized design approach, in which human diversity assumes a central role in the development of new products. Over the past 20 years he has conducted research in the area of inclusive design, focusing on the development of anti-stigmatizing products related to aging and disability, which has led him to publish several books and international scientific publications. He has coordinated and participated in several projects, conducted workshops and regularly presented his work at conferences.

Oscar PamioCosta Rica

Architect and Designer, graduated from “La Sapienza” University in Rome, Italy. He has developed a wide international professional experience as a Design consultant in the Italian Cooperation programs, as well as a consultant in European Union and United Nations (UNDP) projects for the development of Design capacities in several countries in Southeast Asia, the Mediterranean and Latin America. In Costa Rica he has been founder and director of the Industrial Design Career at the Instituto Tecnológico de Costa Rica and later, of the School of Product Design at the Veritas University that he has also directed since its opening in 2002 until 2010. He graduated from the Doctorate in Education at the University “La Salle”. He is a member of the Advisory Committee of the Ibero-American Design Biennial. Parallel to his academic activities, he is also a freelance professional.

Mercè Luz ArquéEspaña

Mercè is in charge of the Culture and Leisure Department of the ONCE Foundation. She has a degree in Fine Arts from the University of Barcelona and has completed the Graduate of Applied Arts and Artistic Crafts of La Llotja, as well as Applied Arts and Artistic Crafts at the Massana School in Barcelona. Executive Master in Social Economy 2013-14 at the EOI. Before taking up his current position, he worked for 11 years as a technician at the ONCE’s Tiflological Museum, a museum to see and touch.

His current duties include the development and implementation of projects in areas such as accessible tourism, leisure, culture, design for all, training and education, as well as specific awareness-raising activities. Among these projects, it is worth mentioning: The “Congress of Tourism and Technology for All People”, the “Biennial of Contemporary Art”, “The Intelligent, Accessible and Sustainable House” and “The Accessible French Way of Santiago”.

Calendar Challenge 2020

07 to July 21
Sending of intermediate elements: topics and address of the solutions / second registration with names and data of the participants

Sending of responses / feedback from the Challenge Team.

August 24th to September 7th
_ Presentation of projects according to the specifications and formats regulated by the organization

October
Preparation of the material and documentation for the exhibition

November
Activities related to the Challenge in the framework of the IDB20 with the presence of experts in the area of design, psychology, gerontology, inclusive design and emotional design.
Project defense.
Exposure.

About The 2020 Challenge