Once again, Madrid positions itself not only as bridge city between Ibero-America and Europe but also as the Ibero-American Capital of Design. Its aim is to disseminate and boost Ibero-American design as a driving force of economic development, but also promote innovation and creativity for cultural sectors that focus on sustainability and research.
Madrid opens its frontiers to visitors and ratifies itself as a city of reference that gathers different agents involved in the field of design: institutions, educational centers, students, trainers, professionals, companies and means of communication. These agents occasionally reunite to discuss with other regions and sectors about the productive system in which design can develop.
Madrid is a city that bets on Design and established relations with other regions that share the same values about quality design in order to reach well-being for cities, their inhabitants and societies.
Madrid thus stands as an open city that generates and promotes spaces to exchange knowledge and experiences in order to offer new ways of thinking about design as a fundamental vector of culture, economy and society improvement.